Pre-Loved: the beauty of time becomes a key trend for Fall_Winter 2027-2028
One of the defining trends for Fall-Winter 2027-2028, Pre-Loved celebrates the beauty of leather that evolves over time. Patina, lightened areas, creases and subtle abrasions are no longer imperfections but signs of authenticity, giving every surface its own unique identity. To interpret this trend, AVA – Marchetto Pellami presents a selection of leathers designed to become even more beautiful with use, where finishes and treatments create naturally aged, characterful surfaces.
For the footwear and leather goods industries, Shamal Asport perfectly embodies the Pre-Loved aesthetic. This premium full-grain calf leather, through-dyed with aniline and finished with its distinctive asport treatment, is available in warm natural shades. Upon request, it is also offered with the Savane two-tone effect, adding further depth and visual richness.
Alongside it, Délavé Asport, developed also on a military-inspired base, delivers an authentic vintage look where contrasting tones emerge naturally, reflecting the beauty of leather that matures over time.
For interior design, the new Scottish leather introduces Marchetto Pellami’s interpretation of the growing Luxury Rustic trend. Rich in texture and authenticity, it evokes sophisticated retreats immersed in nature, where craftsmanship and timeless materials define contemporary luxury.
With these collections, AVA – Marchetto Pellami once again anticipates international material trends, offering leathers that do not simply withstand the passing of time—they become more beautiful because of it.
